Los Angeles, Museums and Soft Power


An evening for museums and their partners impacting LA

Join us to explore ways to accelerate Soft Power to address some of the most important issues of our time. Learn how museums world-wide activate Soft Power to shape attitudes and influence change. Come ready to share your own best practices and gain new partners in LA!


Gail Dexter Lord, author of the best-seller, “Cities, Museums and Soft Power.”
Lightning Talks from Soft Power generators in LA, open mic, networking, reception and more.

Soft Power: the ability to influence though persuasion, attraction and ‘setting the agenda’ rather than military or economic force. Museums impact cities by amplifying civic discourse, accelerating cultural change, and contributing to contextual intelligence among the great diversity of city dwellers, visitors, and policy makers.

Thursday, June 22, 2017 at the Museum of Tolerance
6:00pm: Reception
7:00pm: Event

Arrive at 5:00pm for VIP tours of the Museum


Gail Dexter Lord
is President of Lord Cultural Resources, the world’s largest cultural planning firm with offices in New York, Toronto, London, Mumbai and Beijing. The firm has undertaken nearly 2300 assignments in 57 countries and 450 cities. Cities such as Chicago, Toronto, New York, Seattle, Munich, Singapore and Florence have worked with Gail to assist their public, private and civic sector leaders develop their cultural capital and activate their soft power. Download 32 Ways to Activate Your Soft Power!


Moderator: Liebe Geft, Museum of Tolerance
Rich Shelton, Creative Action Director, Otis College of Art and Design
Angie Jean-Marie, Social Innovation and Marketing Manager for the Goldhirsh Foundation and LA2050
Camilo Cruz, Director of Community Justice Initiative, Los Angeles City Attorneys Office
Elizabeth Gerber, Museum Education, LACMA
GusTavo Guerra Vasquez, Los Angeles County’s Human Relations Commission
Marc Mertens, A Hundred Years
Dewey Tafoya,Self Help Graphics


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